🖖 Hey There

Experience Strategy & Human+AI Design Leader.

Navigating complexity at the intersection of CX, org design & AI.

I’m a creative who mixes strategy 🧭 and technology 💻 to create beautiful experiences. I lead experience strategy in high-complexity environments — at the intersection of Human + AI — turning ambiguous business challenges into coherent journeys, operating models, and decisions at scale. From service orchestration to design leadership, I bridge strategy and craft.

My current mission is with 🏦 BNP Paribas Fortis as Business Designer.